🔥 Insights

When things get economically tougher, marketing is usually the first area where cuts are made. Budgets are reduced.Projects are postponed .Or not started at all. Not necessarily because marketing doesn’t work. But because it quickly becomes expensive. And that’s rarely due to the hours themselves. It’s because too much of that time is spent on alignment instead of impact.

Every year, billions are invested in digital advertising. In SEO, Google Ads, social media, and more. Visibility is no longer a matter of chance.If you invest, you get found. And that part works. Websites get traffic. People click. They land on the page.

Many freelancers start with a good idea.Or they realise that their skills are suddenly in demand and can be turned into a business.They go freelance, build a first website and create an initial offer.